“OMG I have the perfect girl for you! Can I set you two up?” “You would be perfect for my friend!” “Hey, my girlfriend’s friend is newly single, I’ll try to set you up!”
Most of us have tried to help friends and or been helped by friends to meet someone. These matchmaking introductions amongst friends should NOT be taken for granted. Actually, these introductions are an intrinsic part of making the human experience more pleasurable and should be celebrated!
Did you know that matchmaking significantly increases personal happiness?
A study done by Lalin Anik of Duke University and Michael I. Norton of Harvard Business school revealed that there is a direct correlation between matchmaking and experiencing happiness. “Creating successful, thoughtful matches for others makes us happier,” says Darden marketing professor Lalin Anik. He explains “Matchmaking is a social lubricant. It makes our social networks denser, our communities closer.”
The contemporary study verifies we basically are social creatures by nature with a basic human desire to connect one person to another. Our very essence has a propensity towards fostering and brokering relationships. “We seem to get a greater boost when we put time and effort into bridging social gaps,” Anik says. He concludes, “The upside is huge.”
If you are like the creators of ” Hey There” then you too may have already experienced the joy of being a matchmaker. The study confirms that the pleasures of matchmaking cannot be denied. “Our studies showed that closing gaps in social networks by forming ties between others has benefits for the matchmaker in the form of increased happiness” Anik says.
The advent of social networking sites like Facebook and Linkedin have exponentially increased our social connectivity to unimagined levels. Real life worlds are now enmeshed with the digital world creating a global village of sorts. It is easier than ever to make new friends from a suggested list and even foster new business relationships from within ones business circle, but one digital platform is lagging in true social connectivity. Online dating sites are lagging behind when it comes to social introductions and connectivity from our social circles. The real irony is, what could possibly be more social than dating yet it is EXCLUDED from nearly every popular dating site!
FRIENDS KNOW YOU BEST……RIGHT?
Most singles prefer to be connected with someone from within their social circle for a number of reasons. Singles realize that pre-qualified potential matches are validated, trusted and vetted. They understand that the probability of success is much higher than random computer matches. Singles value their friends opinions and advice. Singles often confide their innermost intimate thoughts with their friends. Most importantly, historically it is the most successful experience in finding long term relationship success.
The creators of HEY THERE… agree with your friends and cutting edge social studies about dating!
Our goal has been to create an innovative “uniquely yours” social dating application that confronts the missing friend matchmaker role in current dating sites. HEY THERE reintroduces friends back into the dating experience, complimenting the best of the digital world with a proven natural way to meeting someone.
How does Hey There create a friend matchmaker role?
HEY THERE provides an opportunity for you to invite your friends as “Wingers” ( just like Maverick and Goose from the movie Top Gun ) to reach your ultimate goal.
- Join in with complete anonymity if they are not on the dating market.
- Browse and suggest matches from all our members.
- Play matchmaker for you to connect you with their external friends who are not yet on the app from their contact list.
- Advise and coach in real time on an interaction with a matched candidate.
Hey There is exactly what Anik and Norton suggest vitalizes the human experience. Hey There mimics “real life” dating that socially brokers relationships from our friends and bring happiness to singles and matchmakers alike “one successful match at a time”
Lalin Anik co-authored “Matchmaking Promotes Happiness,” which appeared in Social Psychological and Personality Science, with Michael I. Norton of Harvard Business School.